I lead a squad of 6 engineers on Swift's e-commerce platform — a food brand under JBS, one of the world's largest food companies. Responsible for architecture, performance, SEO, and product alignment.

• Cut LCP from 8s to 3s (−62%), directly impacting conversion by +12%
• Grew organic traffic by 38% through technical SEO architecture
• Reduced bundle from 1.2MB to 350KB with code splitting and partial hydration
• Grew 2 mid-level engineers into seniors within 18 months
• Implemented performance budgets and an observability culture in the team

8+ years as a senior full-stack engineer, building web and mobile apps for startups, scale-ups, and mid-size companies.

• Architected and shipped 15+ React/Next.js applications to production
• Maintained Lighthouse 95+ across 4 different e-commerce products
• Integrated generative AI into support flows, reducing tickets by 40%
• Built mobile apps with React Native for iOS and Android

Started with PHP, JavaScript, and WordPress before moving to the React/Node ecosystem.

• Built my first e-commerce sites and learned that performance matters when your site is genuinely slow
• Migrated from WordPress to React — and never looked back
• Discovered that what drives me isn't technology — it's the impact it creates